cartoon running in a hamster wheel


In my latest post I pointed out how being always in a rush can be detrimental to our general well-being and our relationships.

That’s why I am a great believer that we MUST slow down and find the time to work on ourselves and nurture our relationships, especially with our loved ones.

Yet, in our society, finding the time for ourselves and creating loving and pleasant relationships can be a struggle due to our financial life.

Let’s face it, our financial life is subject to two emotions: FEAR and DESIRE.

The FEAR of not having money, of not being able to pay the bills, and of not caring about the people we love, make most of us look for a job, which is reasonable.

When we start getting money, DESIRE kicks in, we start longing for many different useless things such as a brand new car, a new phone, tv, etc.

After all, we live in a society that leads us to believe that in order to feel fulfilled and happy we need more. 

We end up spending most of our salary and getting in debt in order to keep up with the Joneses and to chase the illusory happiness resulting from possessions.

Next, the FEAR of not having money kicks in again, and then a pattern, a vicious circle is built. 

We end up being trapped in the Rat Race: working to get money, spending it, and then we are back to square one.

Most of us are not aware that there are other ways to earn a living that can truly fulfill us, add meaning to our lives and free us from the “Hamster Wheel Cage”.

Let’s be honest, if you look around you see many people going through life on autopilot, just sleepwalking without having a real purpose, a reason for which getting out of bed is a joy.

Unfortunately, most people struggle to get out of bed to go to do a job they are not passionate about, and which absorbs all their time.

We constantly sabotage ourselves by saying:

“It’s ok, it is just the way it is” or “It will get better soon”.

And so we keep stopping ourselves from living life on our own terms.

We have been misled from the start!

We have been influenced by the old school mentality and traditional way of living on how we should earn an income.

If you are anything like me, you have been told that you must go through the following steps:

Going to school, getting the highest marks, enrolling at University, getting a job, getting married, getting a mortgage, and working till retirement to finally have the privilege to enjoy life. 

How often have you heard this myth?

Yet, the more I speak to people about their careers and the more I feel unhappiness among them.

This doesn’t surprise me anymore, since I came across a poll conducted by Gallup in over 200 countries about job satisfaction level and 85% of people declared to hate or feel unfulfilled in their current job. 

What does staying in a job you hate cost you?

How valuable is your health, and peace of mind? Can you put a price tag on it?

Here’s a blunt statement appearing in Forbes: “No amount of pay or inconvenience is worth staying at a job you hate, because the effect of going to that dreadful job every day is killing you. Literally”.

Before we know who we really are and before we know what we really want to do in our life we are trapped in the pursuit of the life society designs for us.

The same life as our parents, who - confronted with economic downturns - came to the conclusion and misbelief that working, working, and working is life’s main objective. 

But, is this what life is really all about? What about our FREEDOM?

I am a great believer that following the herd, staying in the box, and “staying safe” - in a 9 to 5 job till retirement - robs us of the adventure of pursuing our dreams, as well as of our FREEDOM.

When you play “safe” your entire life you are choosing to give up on life.

Every time you choose to stay in your comfort zone you are preventing yourself from evolving and achieving more in life.

If you risk nothing in your life you are actually risking everything.   

Now, don’t get me wrong, I am not saying that working in a 9 to 5 job is wrong.

If you are okay with running the Rat Race or climbing the Corporate ladder - selling your time for money - while potentially compromising the quality of your life and relationships, nobody can tell you that you are wrong.

But, if you feel deep in your gut that it isn't for you, I can only tell you to trust your feelings; act, and make a change!

There are options to get out of the Rat Race for everyone who is willing to challenge the status quo, invest in themselves and get new skills.

The Internet has created endless opportunities to make the transition from being slaves to the traditional system to becoming the creator of our destiny.

Let’s dive into two business models that I believe can really be a game-changer for you.



According to Statista in 2020 over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.

The following chart provided by eMarketer's 2021 Global E-commerce Report illustrates regional e-Commerce growth in 2020.

chart e-Commerce growth worlwide

Different studies also have predicted that 95% of purchases will be through eCommerce by 2040.

This data shows the potential opportunity “hidden” in this business module.

There are two straightforward options everyone can choose:

1) opt for Amazon FBM (FULFILLED BY MERCHANTS), when you decide to be responsible for storing, packaging, shipping, returns, and customer service,

2) opt for Amazon FBA (FULFILLED BY AMAZON), when you decide to rely on Amazon to do the heavy lifting for you.

It takes care of storage, delivery to customers, customer service, and returns handling.

Your orders are filled and shipped even when you’re on vacation.

FBA lets you focus on what matters most: growing your business.

You don’t have to create or invent any goods!

You can import an existing product and focus on setting up the sale system.

Your task will be researching products that are in demand by means of websites such as

But instead of buying from it, you can sort the product from a manufacturer based in China, which will save you money!

Don’t worry, you don’t have to go to Asia.

You can do everything from your home or wherever you want, the only thing you need is an internet connection.

The factories based in China are in charge of doing all the quality control and shipping the products to Amazon warehouses.

Anything is labeled up and ready to be sorted and sold!

Once someone buys the product you are marketing you get paid by Amazon which keeps a commission.

One of the greatest things about selling physical products is that YOU can sell an unlimited quantity of them 24/7/365.


Like the e-Commerce industry, Affiliate Marketing is another multi-billion one.

According to Statista, affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022, more than triple what it was 10 years earlier.

chart affiliate marketing spending forecast

The concept based around this business module is really simple.

You get a commission by promoting and selling other people's products and services.

All you have to do is to learn how to market online and present whatever product or service you are endorsing to the potential customer.

More and more businesses worldwide are offering affiliate programs. 

Among the many, there are also giants such as Microsoft, Amazon, Walmart, and Shopify.


The above business models are really powerful, both allow you to leverage the net and stop trading your time for money.

You know, when you work in a traditional 9 to 5 job your chance to earn money only depends on the number of hours you work, which are limited.

When you have an online business instead you can literally earn money even when you sleep, 24/7/365, and you can sell worldwide.

More and more people all over the world are generating residual & passive income doing either E-commerce or Affiliate Marketing, which means that once they have automated the system they are not bound to it.

They only have to monitor every now and then how the selling system they have put in place works and make any adjustments, if necessary.

Having said that, in order to get to that point, you must be ready to work your ass off and learn new skills, e.g. digital marketing skills.

This can be done by anyone who has the proper motivation to learn them.

Let me ask you:

“Why would you spend time, energy, and money in order to start your own online business”?

If you are anything like me, you really value your time and your family and so being able to create wonderful memories with your loved ones without ever having to miss out on family get-togethers may be your stronger motivation.

The most important factor in learning any new skills anyway is the environment in which you learn them.

If you can surround yourself with the right coaching, mentoring, workshops, webinars, training, and live events, do so and I can assure you won’t regret how it will shape you as a person.

All successful people I have encountered, read about, or listened to, understand that the best ever investment you can make is in yourself.

Investing in your personal and business growth spreads over all aspects of life, from work, family, and health.

Success is a never-ending process and so are personal development and your business.

You cannot expect to create a successful online business overnight. 

If you are serious about finding a way out of the Rat Race - the time for money trap - and you are not looking for shortcuts I want to help you.

I want to give you the same opportunity that was given to me to start my journey online.

I will share a workshop video series with you.

It will give you more information about the business path I mentioned above.

What's more, you will be able to access an online marketing education program and mentoring; a step-by-step process to start building your online business and live a lifestyle with more FREEDOM & FLEXIBILITY.

I believe everyone deserves to live a lifestyle with more TIME, FREEDOM, and FLEXIBILITY which just comes down to taking the first step and then moving forward till you reach your goal, without ever having to sell your life in the Rat Race.

Discover A Step By Step Process To Start Your Online Business And Achieve A Lifestyle With More Freedom


Christian Caliendo
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